Cross-Border Selling · Leadfeeder 2026
Europe's most fought-over B2B market is not its biggest
Adjust targeting for the size of the local economy and the picture inverts. Denmark attracts 2,140 foreign sellers per million local enterprises. Italy, a G7 economy, attracts 140.
- Source
- Leadfeeder analysis of 95,243 country-targeting filters set by 9,290 companies on the Leadfeeder platform, 2017 to 2026. Data aggregated and anonymised; no individual company is identifiable.
- Market attention
- Foreign sellers per million local enterprises, distinct companies headquartered outside the market that target it, divided by the market's active enterprises.
- Enterprise denominators
- Eurostat business demography, active enterprises, business economy, 2023 · UK Department for Business and Trade Business Population Estimates 2025 · Switzerland Federal Statistical Office STATENT 2023.