Cross-Border Selling · Leadfeeder 2026
The German pull, seller by seller
The strongest evidence for Germany's gain is what individual countries' sellers do. Share of companies from each headquarters country whose new targeting includes Germany, 2023 versus 2025.
Sellers, by headquarters country0%25%50%75%100%2023 → 2025
German sellers targeting their home market
78%→90%
Finnish sellers targeting Germany
12%→19%
Danish sellers targeting Germany
16%→21%
British sellers targeting Germany
9%→12%
Every group moved the same way. Mix-adjusted, Germany's share of all new B2B targeting rose from 15.4% to 18.1% over the same period, the clearest destination gain in the study.
Source: Leadfeeder analysis of 95,243 country-targeting filters set by 9,290 companies on the Leadfeeder platform, 2017 to 2026. Data aggregated and anonymised; no individual company is identifiable. · Trend comparisons use full-year 2023 versus 2025 · Seller home market is the company's headquarters country, a proxy.