What happens once they arrive

Return Visits by Channel

Name: Return visits per identified company, by channel
Creator: Leadfeeder

2.68 visits per company from AI, the fewest of the seven acquisition channels

Visits per identified company, by channel

organic · 3.8

5.52

61K companies in the window

Referral

207K companies in the window

Paid search

812K companies in the window

Organic social

86K companies in the window

Organic search

3.78

1.2M companies in the window

Other

98K companies in the window

AI assistants

2.68fewest return visits

Fewest return visits · 43K companies in the window

14 Jul to 12 Aug 2026 · 1,200 B2B websites · visits divided by companies · direct traffic is excluded, see below

Direct is left out: it is visitors who already know the site, so its 19.7 visits per company answers this question before it is asked. It is in the table. Visits per company is a ratio derived from the visit and company counts.

All eight sources by return rate

The takeaway

Companies from AI come back less often than companies from any other acquisition channel. More of the value sits in the first visit, so it matters more that you know which company it was.

Source: Leadfeeder. Visits per identified company by channel, 14 July to 12 August 2026, across 1,200 B2B websites.