Are they companies you sell to

Fit Gap by Site

Name: Each site's AI minus organic fit gap
Creator: Leadfeeder

226 of 712 sites see AI fit as well as organic search, or better

Every measurable site's own AI minus organic gap

68% below organic32% at or above

median -2.4pp · IQR -7.7 to +0.9

64 sites

10%

68 sites

18%

130 sites

16%

112 sites

16%

112 sites

12%

87 sites

60 sites

41 sites

38 sites

Each site's own AI minus organic gap, percentage points

14 Jul to 12 Aug 2026 · 712 sites with at least 10 AI and 10 organic companies of their own · share of sites in each gap band

The takeaway

The direction is solid and the size is not yours. Benchmark your own site now, while AI is still 1.4% of the matching companies from acquisition channels, rather than reconstructing the curve in a year.

Source: Leadfeeder. Each site's AI ICP-fit rate minus its organic ICP-fit rate, 14 July to 12 August 2026. 712 sites with at least 10 AI and 10 organic companies.