Are they companies you sell to

Fit by Site Size

Name: ICP fit on larger sites against smaller sites, by channel
Creator: Leadfeeder

1.3pp is all that separates AI fit on the largest sites from the smallest

ICP fit on the larger 600 sites against the smaller 600

larger 600 sitessmaller 600

change

-1.7

Larger 34.5% · smaller 32.8%

Direct

-8.2

Larger 26.1% · smaller 17.9%

Referral

-4.1

Larger 21.5% · smaller 17.4%

Organic search

-1.7

Larger 20.7% · smaller 19.0%

Other

-2.9

Larger 20.5% · smaller 17.6%

Paid search

-2.0

Larger 19.4% · smaller 17.4%

AI assistants

-1.3

Larger 16.0% · smaller 14.7%

Organic social

+3.4

Larger 12.0% · smaller 15.4%

14 Jul to 12 Aug 2026 · 1,200 B2B websites split at rank 600 by identified-lead volume · % of companies that fit

The takeaway

AI's fit rate barely moves with site size, so the 15.8% network figure is close to yours whatever your size. The channels that swing most are direct and referral, the two you cannot buy.

Source: Leadfeeder. ICP fit on the larger 600 sites against the smaller 600, by channel, 14 July to 12 August 2026.