AI referrals have held at 1.8% of AI plus organic search visits since the middle of 2025.
Monthly, full months only · Jan 2025 to Jul 2026 · shaded band is the mean since Jun 2025, give or take one standard deviation.
The takeaway
AI's share of search traffic has not grown for a year. AI is taking traffic from the same pool as search, not a new pool, and it stopped taking more of it in the middle of 2025.