How much AI traffic is there

AI Referral Growth

3.1x growth in AI referral visits since January 2025, from a far smaller base.

AI against organic visits, indexed to January 2025 = 100

AI assistants Organic
100 150 200 250 300 350 AI ×3.1 498K in Jul 26 Organic ×1.64 26.1M in Jul 26 Jan 25 Apr 25 Jul 25 Oct 25 Jan 26 Apr 26 Jul 26

Both lines start at 100, which makes them look alike in size. They are not: the labels show July 2026 volumes. August 2026 is a partial month and is left out of the chart.

Monthly visits · Leadfeeder network · Jan 2025 to Jul 2026

Monthly figures, all 20 months

The takeaway

The growth curve and the flat share are the same data. AI grew faster than organic search in early 2025 and has only kept pace since, and it grew from a far smaller base, so a tripling is a smaller change in absolute traffic than it sounds.

Source: Leadfeeder network, monthly visits, January 2025 to July 2026. Both series indexed to January 2025 = 100.
Leadfeeder · 2026 AI Referrals in B2B · Read the full study